13 years of building digital businesses.
I started monetizing online in 2013. Since then, I've built, failed, rebuilt, and scaled multiple digital businesses — always alone, always from scratch. Today I use AI as my entire team.
First dollar online
Built a Facebook page to 3M followers, monetized with AdSense. Reached $500/day before getting shut down. Lesson: never build on rented land.
DicaSocial
Viral news site with my cousin. First contact with Facebook Ads. Learned about content at scale — and how fragile ad-dependent models are.
New York
Moved to NYC for construction work. Built connections that later inspired HomeReno.nyc. Saw firsthand how service businesses struggle without digital presence.
Textti is born
Pandemic hit. Combined fabric industry knowledge with web skills to launch Colombia's first online fabric store. No competitors existed. First mover advantage was real.
AI transformation
Started using Claude and ChatGPT as my entire team. Development speed increased dramatically. What used to take a week now takes hours.
Suplenet launches
Built a premium supplement e-commerce from scratch. Discovered that AI chatbots (ChatGPT) drive more sales than Google for premium products.
Systems at scale
Custom ERP, AI-powered search, automated operations. Running multiple businesses with zero employees. The one-person business model, perfected.
I believe the future belongs to individuals who can leverage AI and systems to build what used to require entire teams. Not because teams are bad, but because solo operators can move faster, think clearer, and keep more of what they earn.